Cornerstone Draft

Ellen Irvine | Account Manager Uncategorized Leave a Comment

Do you remember when you were a kid, and the school summer holidays seemed to stretch on forever? Burning feet on hot sand, hours whiled away playing in the local outdoor pool, and the race against time to eat a delicious ice cream cone before it melted. The days and weeks seemed to stretch on forever before it was time …

The importance of vocabulary: why ‘trivial’ matters

Ellen Irvine | Account Manager Reading, Uncategorized 1 Comment

There was plenty of head-shaking and finger-wagging over the state of our children’s vocabulary after the NCEA Year 13 History exam brouhaha. The students were asked to analyse the extent to which they agreed or disagreed with Julius Caesar’s quote in relation to a historical event: “Events of importance are the result of trivial causes.” Problem was, they didn’t know …

Reading for pleasure shouldn’t be a guilty pleasure

Ellen Irvine | Account Manager Lifestyle

I got my latest reading recommendation from Reese Witherspoon. The actress, who owns a successful film production company and is a leading supporter of women in Hollywood, is also a keen advocate of reading for pleasure.  Ellen Irvine | Account ManagerA natural storyteller through both traditional and digital mediums, Ellen embraces her clients’ objectives and aims to assume their unique …

New Zealand Spelling Bee inspires

Ellen Irvine | Account Manager Lifestyle

Do you know what ‘pusillanimous’ means, let alone how to spell it? I’d hazard a guess that 99 per cent of the New Zealand wouldn’t know that this word means ‘lacking in courage and resolution’. Pusillanimous was the word that saw 14 year-old Lucy Jessep win the 2017 New Zealand Spelling Bee at the weekend.  Ellen Irvine | Account ManagerA …

Why an EDM is important for your business

Ellen Irvine | Account Manager e-newsletters

Why your business needs an EDM Electronic direct mail (EDM), commonly known as e-newsletters, are one of the most powerful PR and marketing tools your company can use. With some carefully crafted content, EDMs are an opportunity to build relationships with clients and help them feel connected to you. The best ones inspire clients to care about the company, and …