When it’s not cool to be ‘cool’

Julia Proverbs | Account Manager Social Media, Trends

According to my kids, I am cool. But it’s not ‘cool’ as us Gen Xers might know it. It seems there’s an acronym for everything these days and when someone under the age of 20 calls you ‘cool’, it’s not a compliment. Apparently, as I have been recently informed, ‘COOL’ stands for Constipated Overrated Old Lady. Or, if you want …

The news is in our hands

Julia Proverbs | Account Manager Social Media

There is a saying in the media – ‘if it bleeds it leads’. On the face of it, it’s a grim statement that vilifies many people’s perception of ‘the media’ as harbingers of negative, violent news. However, a first-of-its kind study of Twitter published this month, begs the question – just who is directing the news?  Julia Proverbs | Account …

The art of good grammar

Julia Proverbs | Account Manager Marketing, Social Media

Socrates feared that writing would create forgetfulness. In the 1500s, Swiss scientist Conrad Gessner feared that the printing press would unleash an overload of information that would be harmful to the mind. With the advent of television, video killed the radio star. And when mobile phones and text messaging were unleashed on the world, it was widely predicted that mankind …