What spelling errors could spell for you

Luke Balvert | Account Manager Grammar Leave a Comment

While some spelling mistakes are harmless and funny, many aren’t. Typos and grammatical errors have the power to create confusion, a loss of clarity and the potential to wreck reputations and customer relationships. Luke Balvert | Account ManagerLuke focuses on helping clients with a communications style based on solid back-to-basics methods. “Sometimes paring things right back and starting with a …

The unplugging of traditional TV advertising?

Luke Balvert | Account Manager Lifestyle, Media, Trends

Who can recall the last TV advertisement they saw? If you can’t, then it’s probably not because they failed to catch your attention but because you’re part of the movement glued to Netflix or Lightbox. World-wide, and here in New Zealand, millions of people are switching their viewing habits from traditional TV to commercial-free online viewing. Game of Thrones, Suits …

Are whistleblowers an endangered species in a digital age?

Luke Balvert | Account Manager Media, People, Politics

Is fairness and freedom dead on the internet? Big Brother (or someone) is always watching, collecting data and tracing our every move via the multitude of devices now acting as extensions of our arms. Take for example the volatile digital landscape through which journalists ply their trade in order to secure a scoop or break news. Today, the laptop and …

What’s in a headline? Online journalism and the fight for clicks

Luke Balvert | Account Manager Media

Hands up if you have ever felt cheated or frustrated when you click on an article only to think “wait a minute… I haven’t learnt anything from this”, or “this could have been summed up in the headline”.  Luke Balvert | Account ManagerLuke focuses on helping clients with a communications style based on solid back-to-basics methods. “Sometimes paring things right …

Plain English or a socially savvy PM?

Luke Balvert | Account Manager Social Media

It is safe to say Prime Minister Bill English is more comfortable crunching numbers and plotting how to increase the country’s surplus than trying his hand at keeping up with the Millennials and social media. Following his appointment as PM from John Key, and with the general election looming, it is evident someone has had a whisper in the new …