Technology brings new life to WWI communications

Scott Macleod | Account Manager Technology, Uncategorized Leave a Comment

  This week provided a sobering reminder of the sacrifices made by our Tauranga forebears – and a demonstration of just how far we’ve come with communications technology. The reminder occurred on Sunday, when more than 300 people gathered in Memorial Park to pay their respects to 109 local men who died in World War 1. For this communications professional, …

Messaging during a political crisis

Scott Macleod | Account Manager Media, People, Politics

Was Government minister Meka Whaitiri stood down, or was she stood aside? Most people would say that Whaitiri was stood down from her portfolios to – as you know – allow an investigation to be conducted into her alleged assault of a staff member. However, most news outlets reported that she was stood aside. Scott Macleod | Account ManagerScott brings to Blink …

Scott MacLeod hikes the family-friendly Waitawheta Tramway

Scott Macleod | Account Manager Lifestyle, People, Travel

Access: Franklin Rd, 50 min from Tauranga Hike distance: 19km (return) Hike time: 3 hrs (to hut) or 6 hrs (return) Accommodation: Waitawheta Hut, bookings through DoC Parking: At trailhead Grade: Easy There are nine of us, and we’re tramping at a brisk pace over mud-spattered planks of wood. It’s one of the easiest walks I’ve ever undertaken to a …

The art of a good menu

Scott Macleod | Account Manager Design, Lifestyle, Marketing

You take your seat at the table, open the menu, and scan the contents for yummy goodness. Approximately 109 seconds later, according to a Gallup poll of menu-reading times, you perform a series of violent gesticulations in the direction of the haughtily inattentive waiter. You place your order for medium-rare Kobe beef and lean back in your chair, content with …

Five ways Tauranga beats Melbourne – and five ways we don’t

Scott Macleod | Account Manager Lifestyle

Blink account manager Scott MacLeod shifted from Melbourne to Tauranga late last year. He’s found lots to love about living in the Bay, but there are a few things he misses. Here’s his take on the things that are better here – and better there.  Scott Macleod | Account ManagerScott brings to Blink a passion for storytelling and a knack for grabbing an audience’s attention. “I …

A Hundred Words for Sand

Scott Macleod | Account Manager Lifestyle

They say the Eskimos have a hundred words for snow. After hiking Ninety Mile Beach, I can think of a hundred words for sand – mostly comprising four letters. What to call the fine, white sand that twists towards you on the ocean wind, long lines snaking inches above the hard-packed beach, seeping through the mesh of your trail shoes …

Media lessons flow from water exports

Scott Macleod | Account Manager Politics

Should businesses be allowed to export our water? It’s a simple question that has seen eyes bulge and faces redden all over the country as normally-sane Kiwis grow increasingly apoplectic with rage. Fists are regularly pounded on pub tables to emphasise the assertions that water is a precious natural resource that should remain in the country and that businesses are …

Is Donald Trump a fool or a genius?

Scott Macleod | Account Manager Donald Trump

Many of us are outraged at the man’s social media statements, which can be arrogant, aggressive, pompous and erratic. But he’s president of the United States for a reason. It’s no secret that Trump has embraced social media platforms as part of his communications strategy, but many people in the public relations sphere are still trying to figure out why it has …