Authentic storytelling has the power to influence

Alison Brown | Group Account Director Communications, Media, People Leave a Comment

There’s been a lot of discussion lately about what some are calling the rural-urban divide. Farmers and other hard-working rural folk feel they are being unfairly labelled as ‘environmental vandals’ for farming practices that contribute to climate change and the degradation of New Zealand’s waterways. Coupled with this are claims that dairy farmers mistreat their animals through winter grazing or …

Instil fear, or walk alongside?

Kerry Mitchell | Account Manager Communications Leave a Comment

I consider myself to be a pretty healthy person so I’ve never bothered with a flu vaccination, but I’m seriously considering getting one next year. Like many others, I fell for the myth that the vaccine can make you sick. But by immunising myself I can protect others around me who may not have such a strong immune system – …

I’m right. Everything I see tells me I’m right.

Scott Harwood | Creative Director Communications, People, Pitches, Politics, Social Media Leave a Comment

We tend to believe our perceptions are a true representation of the world, right? But it may well be that the world we are perceiving might not be quite the accurate representation we think it is. Our perception may be coloured by our innate biases. It is selective and malleable. Scott Harwood | Creative DirectorScott starts his projects with a …