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The darker side of social media in a crisis

Alison Brown | Group Account Director Communications, Social Media Leave a Comment

Most people will agree that 2020 has been an horrendous year so far. It started with large parts of Australia destroyed by bushfires that wiped out a billion animals and drove many species to the brink of extinction. The air was so polluted that many people had to wear a mask outside. Little did we know in January that masks …

Agility in a world of change

Shae Skellern | Account Manager Communications, Marketing Leave a Comment

2020 has so far proved to be a tough year for many small businesses in New Zealand.  With the fallout of COVID-19, many business owners have needed to act quickly in response to the pandemic and are now required to be more agile than ever before. Shae Skellern | Account ManagerOur newest member of the team, Shae has a talent …

Digital is the ‘new normal’ post-COVID

Alison Brown | Group Account Director Communications, Marketing, Social Media Leave a Comment

Digital engagement with your customers or stakeholders has become more important than ever before. Many small businesses which have never been online or previously only had a small digital presence have been forced to enter the world of e-commerce quickly in order to survive in the post-COVID world. Alison Brown | Group Account DirectorAs Blink’s longest-serving professional, Alison has found …

Authentic storytelling has the power to influence

Alison Brown | Group Account Director Communications, Media, People Leave a Comment

There’s been a lot of discussion lately about what some are calling the rural-urban divide. Farmers and other hard-working rural folk feel they are being unfairly labelled as ‘environmental vandals’ for farming practices that contribute to climate change and the degradation of New Zealand’s waterways. Coupled with this are claims that dairy farmers mistreat their animals through winter grazing or …

Instil fear, or walk alongside?

Kerry Mitchell | Account Manager Communications Leave a Comment

I consider myself to be a pretty healthy person so I’ve never bothered with a flu vaccination, but I’m seriously considering getting one next year. Like many others, I fell for the myth that the vaccine can make you sick. But by immunising myself I can protect others around me who may not have such a strong immune system – …

I’m right. Everything I see tells me I’m right.

Scott Harwood | Creative Director Communications, People, Pitches, Politics, Social Media Leave a Comment

We tend to believe our perceptions are a true representation of the world, right? But it may well be that the world we are perceiving might not be quite the accurate representation we think it is. Our perception may be coloured by our innate biases. It is selective and malleable. Scott Harwood | Creative DirectorScott starts his projects with a …