Pump it up

Scott Harwood | Creative Director Branding, Design, Marketing, Social Media Leave a Comment

Like many town centres in New Zealand, downtown Tauranga faces challenges as shopping behaviours evolve with new technologies. We’ve also seen for some time the impact of large malls drawing foot traffic away from our main streets. Downtown retailers have felt the impact of change and are having to work hard to attract customers to their stores. In Tauranga there’s …

The art of a good menu

Scott Macleod | Account Manager Design, Lifestyle, Marketing

You take your seat at the table, open the menu, and scan the contents for yummy goodness. Approximately 109 seconds later, according to a Gallup poll of menu-reading times, you perform a series of violent gesticulations in the direction of the haughtily inattentive waiter. You place your order for medium-rare Kobe beef and lean back in your chair, content with …

Design trends for 2018

Christiaan Van Rooyen | Designer Design

Braver colour design The Dropbox rebrand design made strong use of vibrant colour. “2017 has been a riot of colour, with graphic designers making big, bold choices,” says Shaun Bowen, creative partner at B&B studio. “Perhaps in an effort to inspire positivity after a difficult year in 2016, we’ve seen an influx of bright colours, often with flat graphics and …