Agility in a world of change

Shae Skellern | Account Manager Communications, Marketing Leave a Comment

2020 has so far proved to be a tough year for many small businesses in New Zealand.  With the fallout of COVID-19, many business owners have needed to act quickly in response to the pandemic and are now required to be more agile than ever before. Shae Skellern | Account ManagerOur newest member of the team, Shae has a talent …

Digital is the ‘new normal’ post-COVID

Alison Brown | Group Account Director Communications, Marketing, Social Media Leave a Comment

Digital engagement with your customers or stakeholders has become more important than ever before. Many small businesses which have never been online or previously only had a small digital presence have been forced to enter the world of e-commerce quickly in order to survive in the post-COVID world. Alison Brown | Group Account DirectorAs Blink’s longest-serving professional, Alison has found …

Pump it up

Scott Harwood | Creative Director Branding, Design, Marketing, Social Media Leave a Comment

Like many town centres in New Zealand, downtown Tauranga faces challenges as shopping behaviours evolve with new technologies. We’ve also seen for some time the impact of large malls drawing foot traffic away from our main streets. Downtown retailers have felt the impact of change and are having to work hard to attract customers to their stores. In Tauranga there’s …

How to transform your brand through storytelling

Alison Brown | Group Account Director Branding, Marketing Leave a Comment

Imagine that you’re in the market for a good moisturiser and you have the option of buying one of two brands. The cost and ingredients are nearly the same – the first product gives you a straightforward description of volume and benefits to your skin. The second features messages about the benefits, but it also carries a story about the …

“Would you like a bag with that?” The pleasure and pain of going plastic-free.

Alison Brown | Group Account Director Marketing, Sales, Trends

Last month I found myself jumping on a much-hyped consumer bandwagon. During Plastic Free July, I bought a kit online and made solid shampoo bars. The kit cost a whopping $40 and I can only assume the price factors in the cost of ingredients, shipping and the smugness I felt after successfully washing my hair with a bar of soap …

The art of a good menu

Scott Macleod | Account Manager Design, Lifestyle, Marketing

You take your seat at the table, open the menu, and scan the contents for yummy goodness. Approximately 109 seconds later, according to a Gallup poll of menu-reading times, you perform a series of violent gesticulations in the direction of the haughtily inattentive waiter. You place your order for medium-rare Kobe beef and lean back in your chair, content with …

Facebook News Feed Changes

Alison Brown | Group Account Director Marketing, Social Media, Technology

The social media marketing world has been abuzz this month with reaction to Facebook’s announcement that it’s making significant changes to its news feed algorithm. The social media giant is prioritising “meaningful” person-to-person interactions among friends and family over posts from Facebook pages. These updates will result in fewer posts from pages in the news feed.  Alison Brown | Group …

Raw addiction – the rise of ephemeral content

Alison Brown | Group Account Director Marketing, Social Media

In the constant push by brands to win the attention of customers on social media, one of the most successful strategies this year has been to use ephemeral content. Ephemeral content is fleeting, timely and relevant. It is often shot straight from the hip and, as such, tends to be raw but at the same time innately human. This lends …

Marketing Renaissance

Alison Brown | Group Account Director Marketing

Out with the new, in with the old A marketing renaissance has occurred for some ‘old’ means of communication and brands looking to refresh their marketing strategies could benefit from taking a new look at old ways of doing things. Podcasts The biggest comeback of them all must be pre-recorded audio. Whether it’s business, tech, or true crime topics, people …

The art of good grammar

Julia Proverbs | Account Manager Marketing, Social Media

Socrates feared that writing would create forgetfulness. In the 1500s, Swiss scientist Conrad Gessner feared that the printing press would unleash an overload of information that would be harmful to the mind. With the advent of television, video killed the radio star. And when mobile phones and text messaging were unleashed on the world, it was widely predicted that mankind …