The health myths that are hurting us

Kerry Mitchell | Account Manager Lifestyle, People Leave a Comment

As a ‘woman of a certain age’ I’ve just started experiencing the dreaded hot flushes. Not pleasant, but not as bad as the lack of sleep that goes with it. Desperate for a remedy, I headed off to my GP who suggested hormone replacement therapy. Kerry Mitchell | Account ManagerKerry has more than 25 years’ experience in community and daily …

Authentic storytelling has the power to influence

Alison Brown | Group Account Director Communications, Media, People Leave a Comment

There’s been a lot of discussion lately about what some are calling the rural-urban divide. Farmers and other hard-working rural folk feel they are being unfairly labelled as ‘environmental vandals’ for farming practices that contribute to climate change and the degradation of New Zealand’s waterways. Coupled with this are claims that dairy farmers mistreat their animals through winter grazing or …

I’m right. Everything I see tells me I’m right.

Scott Harwood | Creative Director Communications, People, Pitches, Politics, Social Media Leave a Comment

We tend to believe our perceptions are a true representation of the world, right? But it may well be that the world we are perceiving might not be quite the accurate representation we think it is. Our perception may be coloured by our innate biases. It is selective and malleable. Scott Harwood | Creative DirectorScott starts his projects with a …

Messaging during a political crisis

Scott Macleod | Account Manager Media, People, Politics

Was Government minister Meka Whaitiri stood down, or was she stood aside? Most people would say that Whaitiri was stood down from her portfolios to – as you know – allow an investigation to be conducted into her alleged assault of a staff member. However, most news outlets reported that she was stood aside. Scott Macleod | Account ManagerScott brings to Blink …

Are whistleblowers an endangered species in a digital age?

Luke Balvert | Account Manager Media, People, Politics

Is fairness and freedom dead on the internet? Big Brother (or someone) is always watching, collecting data and tracing our every move via the multitude of devices now acting as extensions of our arms. Take for example the volatile digital landscape through which journalists ply their trade in order to secure a scoop or break news. Today, the laptop and …

Scott MacLeod hikes the family-friendly Waitawheta Tramway

Scott Macleod | Account Manager Lifestyle, People, Travel

Access: Franklin Rd, 50 min from Tauranga Hike distance: 19km (return) Hike time: 3 hrs (to hut) or 6 hrs (return) Accommodation: Waitawheta Hut, bookings through DoC Parking: At trailhead Grade: Easy There are nine of us, and we’re tramping at a brisk pace over mud-spattered planks of wood. It’s one of the easiest walks I’ve ever undertaken to a …