I’m right. Everything I see tells me I’m right.

Scott Harwood | Creative Director Communications, People, Pitches, Politics, Social Media Leave a Comment

We tend to believe our perceptions are a true representation of the world, right? But it may well be that the world we are perceiving might not be quite the accurate representation we think it is. Our perception may be coloured by our innate biases. It is selective and malleable. Scott Harwood | Creative DirectorScott starts his projects with a …

When it’s not cool to be ‘cool’

Julia Proverbs | Account Manager Social Media, Trends

According to my kids, I am cool. But it’s not ‘cool’ as us Gen Xers might know it. It seems there’s an acronym for everything these days and when someone under the age of 20 calls you ‘cool’, it’s not a compliment. Apparently, as I have been recently informed, ‘COOL’ stands for Constipated Overrated Old Lady. Or, if you want …

The news is in our hands

Julia Proverbs | Account Manager Social Media

There is a saying in the media – ‘if it bleeds it leads’. On the face of it, it’s a grim statement that vilifies many people’s perception of ‘the media’ as harbingers of negative, violent news. However, a first-of-its kind study of Twitter published this month, begs the question – just who is directing the news?  Julia Proverbs | Account …

Facebook News Feed Changes

Alison Brown | Group Account Director Marketing, Social Media, Technology

The social media marketing world has been abuzz this month with reaction to Facebook’s announcement that it’s making significant changes to its news feed algorithm. The social media giant is prioritising “meaningful” person-to-person interactions among friends and family over posts from Facebook pages. These updates will result in fewer posts from pages in the news feed.  Alison Brown | Group …

Raw addiction – the rise of ephemeral content

Alison Brown | Group Account Director Marketing, Social Media

In the constant push by brands to win the attention of customers on social media, one of the most successful strategies this year has been to use ephemeral content. Ephemeral content is fleeting, timely and relevant. It is often shot straight from the hip and, as such, tends to be raw but at the same time innately human. This lends …

The art of good grammar

Julia Proverbs | Account Manager Marketing, Social Media

Socrates feared that writing would create forgetfulness. In the 1500s, Swiss scientist Conrad Gessner feared that the printing press would unleash an overload of information that would be harmful to the mind. With the advent of television, video killed the radio star. And when mobile phones and text messaging were unleashed on the world, it was widely predicted that mankind …

Instagram Stories – A must-have marketing tool for your business

Tyler Crawford | Junior Account Manager Social Media

Since its launch in May 2017, Instagram Stories has proved popular with users of the social media platform. With features including livestreaming capability, boomerangs and a 24-hour life span, it’s also a marketing tool worth investigating for your business. Instagram Stories has already surpassed Snapchat in user numbers, with an estimated 200 million users as of April 2017 compared with …

Chatbots and communications – is AI all that it’s cracked up to be?

Alison Brown | Group Account Director Social Media, Technology

Technology is helping brands connect with customers better than ever before. Through chatbots and social media, brands can engage with customers at levels that drive the desire to purchase. Brands that are seen to prioritise online customer engagement and respond quickly to enquiries are generally well regarded. Facebook has made it even easier for customers to measure and compare the …

After the final rose – finding fame and influencing people

Alison Brown | Group Account Director Social Media

Even if you’re not a fan of reality TV and orchestrated romance, it’s hard not to acknowledge the popularity of shows like The Bachelor. Season three of the New Zealand franchise featured a bevy of Kiwi girls competing to win the heart of surf sports coordinator Zac Franich from Orewa. The finale revealed the last girl standing was Viarni Bright, …

Plain English or a socially savvy PM?

Luke Balvert | Account Manager Social Media

It is safe to say Prime Minister Bill English is more comfortable crunching numbers and plotting how to increase the country’s surplus than trying his hand at keeping up with the Millennials and social media. Following his appointment as PM from John Key, and with the general election looming, it is evident someone has had a whisper in the new …