The benefits of being a podcast guest

Lucy Bleakley | Account Manager Media, Technology, Uncategorized Leave a Comment

If you haven’t had at least one person ask you what podcast you are listening to at the moment is it even 2019? Podcasts – audio internet series you can listen to ‘on-demand’ are a rapidly growing media format. There are more than 750,000 podcasts across the internet airwaves right now, up 250,000 from just two years ago. In a …

The holiday slump

Ellen Irvine | Account Manager Uncategorized Leave a Comment

Do you remember when you were a kid, and the school summer holidays seemed to stretch on forever? Burning feet on hot sand, hours whiled away playing in the local outdoor pool, and the race against time to eat a delicious ice cream cone before it melted. The days and weeks seemed to stretch on forever before it was time …

The cost of being financially illiterate

Kerry Mitchell | Account Manager Uncategorized 1 Comment

My 10-year-old retired recently and spent most of this school term living off his Kiwisaver. So how is it that he got to retire before me, and what does a 10-year-old know about Kiwisaver anyway? Kerry Mitchell | Account ManagerKerry has more than 25 years’ experience in community and daily newspapers, specialty health and education publications, ‘mummy blogging’, freelance writing, …

The importance of vocabulary: why ‘trivial’ matters

Ellen Irvine | Account Manager Reading, Uncategorized 1 Comment

There was plenty of head-shaking and finger-wagging over the state of our children’s vocabulary after the NCEA Year 13 History exam brouhaha. The students were asked to analyse the extent to which they agreed or disagreed with Julius Caesar’s quote in relation to a historical event: “Events of importance are the result of trivial causes.” Problem was, they didn’t know …

Technology brings new life to WWI communications

Scott Macleod | Account Manager Technology, Uncategorized Leave a Comment

  This week provided a sobering reminder of the sacrifices made by our Tauranga forebears – and a demonstration of just how far we’ve come with communications technology. The reminder occurred on Sunday, when more than 300 people gathered in Memorial Park to pay their respects to 109 local men who died in World War 1. For this communications professional, …

Is print dead?

Scott Harwood | Creative Director Uncategorized 1 Comment

We’re often told that digital media is the brave new world, get on board or get left behind. Print is not dynamic, old school and past it’s use-by-date. Is, that right? Is print no longer relevant? Is it heading for a not-so-slow death? Over the last several years we’ve seen a headlong rush by communicators and marketers to new digital …

Natalie Bridges | Managing Director Uncategorized

Journal is a quarterly publication of entirely original content created by the Blink team and our talented contributors. Natalie Bridges | Managing DirectorNatalie founded Blink in September 2012 to harness the power of good communications for local businesses. Understanding what makes people behave in the way they do and being able to positively influence that behaviour is what sets Blink …