

Client
Epsilon Hair
Project
Business launch
Disciplines
Brand discovery, brand creation and design, key messages, website development including design and copy, collateral, EDMs, media liaison, advertising recommendations, social media
Blink was privileged to be brought in from the beginning as Libby Whaley realised her dream of opening an eco-sanctuary hair salon. We advised on everything from company name and logo design to key messaging and brand story, and activated these with a campaign including social media, website, collateral and media.
Results
Just a month after opening, Epsilon Hair is firmly ensconced in Tauranga as the go-to place for beautiful hair with a focus on wellbeing. The brand’s ethos underpins everything Epsilon does, and this story is wide-reaching.