Epsilon Hair


Business launch


Brand discovery, brand creation and design, key messages, website development including design and copy, collateral, EDMs, media liaison, advertising recommendations, social media

Blink was privileged to be brought in from the beginning as Libby Whaley realised her dream of opening an eco-sanctuary hair salon. We advised on everything from company name and logo design to key messaging and brand story, and activated these with a campaign including social media, website, collateral and media.


Just a month after opening, Epsilon Hair is firmly ensconced in Tauranga as the go-to place for beautiful hair with a focus on wellbeing. The brand’s ethos underpins everything Epsilon does, and this story is wide-reaching.

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