Freedom Villages Papamoa: launch to market


Media activation, social media, newsletter, advertising design and copy, marketing strategy and collateral

Blink was engaged to launch Freedom Villages Papamoa with a PR campaign and soon became involved with all marketing-related aspects. This included creating all marketing collateral (design and copy), social media, newsletters, advertising design and copy, and gathering feedback from residents. Blink was an integral part of behind-the-scenes brand work including creating key messages and strategy, and successfully implementing these.


Freedom Villages Papamoa sold out ahead of schedule and is now an established name in the local and national landscape. Blink continues to work with Freedom on developing its brand and on future developments.

“We have worked with Blink for four years, and they have been an integral part of Freedom’s success in the region over this time. We have no hesitation in recommending Blink to any company seeking to convey their message to the market.”
Jacob Van Het Hout - Managing Director, Freedom Villages Group
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