Natalie Bridges | Managing Director Uncategorized

Journal is a quarterly publication of entirely original content created by the Blink team and our talented contributors.

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Kaikoura seals

Have you done Something New, New Zealand?

Kerry Mitchell | Account Manager Lifestyle, Travel Leave a Comment

In July last year I was supposed to be in London visiting family. It would have been my first time back since 2001 and the first time my kids had been to Europe. Like many thousands of others, our travel plans were shattered in 2020 by COVID-19.

Yes, it was sad; yes, it was disappointing, but when our tourism industry asked us to ‘Do Something New, New Zealand’ to help keep them afloat until our international visitors can return, we decided to answer the call, and I fell in love with our country all over again.

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Yes, or no? Referendum 2020

Kerry Mitchell | Account Manager Politics Leave a Comment

The 2020 General Election is slowly creeping up on us, including the two referendums on cannabis legalisation and control, and end-of-life choice. In the shadow of COVID-19 it’s been difficult to find good information on either. Account manager Kerry Mitchell goes on a fact-finding mission.

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hand on keyboard

The darker side of social media in a crisis

Alison Brown | Group Account Director Communications, Social Media Leave a Comment

Most people will agree that 2020 has been an horrendous year so far. It started with large parts of Australia destroyed by bushfires that wiped out a billion animals and drove many species to the brink of extinction. The air was so polluted that many people had to wear a mask outside.

Little did we know in January that masks would soon become a highly sought after item, used as part of efforts to stop the spread of COVID-19. The pandemic has killed more than 800,000 people globally and wreaked national economies due to lockdowns, travel restrictions and closed international borders.

If that wasn’t enough, there have been devastating floods across the world, escalating tension between the US and Iran, and #BlackLivesMatter protests sparked by the death of George Floyd at the hands of police officers in Minneapolis.

It’s felt, at times, that we’ve never been more physically divided. It’s interesting then to examine the role that social media plays in our lives during a crisis or periods of intense unrest.

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Pump it up

Scott Harwood | Creative Director Branding, Design, Marketing, Social Media Leave a Comment

Like many town centres in New Zealand, downtown Tauranga faces challenges as shopping behaviours evolve with new technologies. We’ve also seen for some time the impact of large malls drawing foot traffic away from our main streets. Downtown retailers have felt the impact of change and are having to work hard to attract customers to their stores.

In Tauranga there’s a number of developments under way that, once in place, will breathe new energy into the CBD, not least the significant Farmers Tauranga Development which will feature a blend of retail, residential and dining sure to draw plenty of locals and visitors to the Elizabeth Street end of town. There’s no doubt some big property investment players are backing the Tauranga CBD and, along with the new Waikato University campus, the future is looking brighter for those plying their trade downtown.

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Authentic storytelling has the power to influence

Alison Brown | Group Account Director Communications, Media, People Leave a Comment

There’s been a lot of discussion lately about what some are calling the rural-urban divide.

Farmers and other hard-working rural folk feel they are being unfairly labelled as ‘environmental vandals’ for farming practices that contribute to climate change and the degradation of New Zealand’s waterways. Coupled with this are claims that dairy farmers mistreat their animals through winter grazing or by removing calves from their mothers within hours of being born in the paddock. Criticism is rife every spring despite the fact that cows and calves must be separated in order for cows to be milked to meet customer demand for dairy products, such as cheese, ice cream and milk for the city-dweller’s daily flat white.

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Instil fear, or walk alongside?

Kerry Mitchell | Account Manager Communications Leave a Comment

I consider myself to be a pretty healthy person so I’ve never bothered with a flu vaccination, but I’m seriously considering getting one next year.

Like many others, I fell for the myth that the vaccine can make you sick. But by immunising myself I can protect others around me who may not have such a strong immune system – young children, the elderly and people with compromised immune systems.

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