If you haven’t had at least one person ask you what podcast you are listening to at the moment is it even 2019?
Podcasts – audio internet series you can listen to ‘on-demand’ are a rapidly growing media format. There are more than 750,000 podcasts across the internet airwaves right now, up 250,000 from just two years ago.
In a time when short, sharp media bites are almost the norm, podcast audiences are incredibly engaged. Eighty percent of people will listen to an entire episode which is generally 40-60 minutes long. Given the perceived short attention span of media consumers, podcasts present an incredible opportunity to tell your story to an audience that is plugged in, distraction-free and ready to listen.Read More