The rise of nostalgia as a marketing tool
Nostalgia makes us part with money more easily, according to academics studying patterns of consumer behaviour, and Hollywood has not let this go unnoticed.
In recent years nostalgia has had a great impact on the entertainment industry – most notably Star Wars, which made a tremendous comeback since Disney has purchased the rights. One can practically buy anything that is branded with the Star Wars logo.
Recent and upcoming nostalgic TV series releases include Twin Peaks, Star Trek: Discovery, X-Files, The Dark Crystal and Lost in Space.Read More