Is Donald Trump a fool or a genius?

Scott Macleod | Account Manager Donald Trump

Donald Trump speaking at the 2015 Conservative Political Action Conference (CPAC) in National Harbor, Maryland. photo: Gage Skidmore

Many of us are outraged at the man’s social media statements, which can be arrogant, aggressive, pompous and erratic. But he’s president of the United States for a reason. It’s no secret that Trump has embraced social media platforms as part of his communications strategy, but many people in the public relations sphere are still trying to figure out why it has gotten him where he is today. After all, Trump has regularly made statements that would normally spell political death for a leader, but which seem to resonate with his supporters. Read More