Plain English or a socially savvy PM?

Luke Balvert | Account Manager Social Media

photo: New Zealand Tertiary Education Union

It is safe to say Prime Minister Bill English is more comfortable crunching numbers and plotting how to increase the country’s surplus than trying his hand at keeping up with the Millennials and social media.

Following his appointment as PM from John Key, and with the general election looming, it is evident someone has had a whisper in the new PM’s ear to get socially savvy and boost his profile.

Blossoming amongst the Facebook posts of politics, spin and pre-election promises is this English 2.0 version trying to show us the man stepping out from the shadows to appeal to voters.

He’s drawn criticism from US late night comedian Jimmy Kimmel for slapping pineapple and spaghetti on a pizza, coined the term ‘walk-runs’ while showing how he paces up the hills of the capital for a bit of exercise and asked the public to vote on which humble pie Finance Minister Steven Joyce should be presented with to celebrate a Budget Day tradition.

For the record, steak and cheese got devoured with a 51% vote. Read More

Is Donald Trump a fool or a genius?

Scott Macleod | Account Manager Donald Trump

Donald Trump speaking at the 2015 Conservative Political Action Conference (CPAC) in National Harbor, Maryland. photo: Gage Skidmore

Many of us are outraged at the man’s social media statements, which can be arrogant, aggressive, pompous and erratic. But he’s president of the United States for a reason. It’s no secret that Trump has embraced social media platforms as part of his communications strategy, but many people in the public relations sphere are still trying to figure out why it has gotten him where he is today. After all, Trump has regularly made statements that would normally spell political death for a leader, but which seem to resonate with his supporters. Read More