Stakeholder communications

Avoco

Avoco-portfolio-1
Client Avoco
Year Since 2014
Role Marketing and stakeholder communications
01 —

Avoco – New Zealand’s largest avocado exporter

In 2013, Avoco was established by leading fruit exporters Primor Produce and Southern Produce, creating the largest grower-led movement within New Zealand’s avocado industry. This union of exporters and growers created a commercial force that has the scale to manage harvest volumes and fruit flow better than anyone else. Within this collaborative environment, Avoco is able to make strategic decisions about exports that maximise returns for growers.

02 —

A sustainable, secure and profitable future

From Avoco's inception, Blink collaborated closely with the organisation to tell its evolving story and bring stakeholders on the journey. Communications goals were integrated into the business plan and achieved by utilising PR and marketing services from strategy development, stakeholder initiatives, digital and print design, events, and media relations.

Blink's unique brand discovery process is a deep dive into the current strategic position of a brand and its commercial offering. This analytical process provides clear insights into the attributes, capabilities and objectives of an organisation that need to be expressed to target audiences and key stakeholders. It is through this approach that Blink is able to provide highly-targeted and effective solutions that engage on a motivating level with stakeholders.