What’s in a headline? Online journalism and the fight for clicks

Luke Balvert | Account Manager Media

Hands up if you have ever felt cheated or frustrated when you click on an article only to think “wait a minute… I haven’t learnt anything from this”, or “this could have been summed up in the headline”.  Luke Balvert | Account ManagerLuke focuses on helping clients with a communications style based on solid back-to-basics methods. “Sometimes paring things right …