How the changing media landscape affects you

Ellen Irvine | Account Manager Media, Pitches Leave a Comment

Like it or not, the media landscape in New Zealand is rapidly changing. The announcement that NZME would close Tauranga’s Bay News and the Whangarei Report comes off the back of a year when Stuff announced it would close 28 community and rural newspapers. You will also have noticed a change in the daily newspapers – fewer pages, fewer journalists …

What’s in a headline? Online journalism and the fight for clicks

Luke Balvert | Account Manager Media

Hands up if you have ever felt cheated or frustrated when you click on an article only to think “wait a minute… I haven’t learnt anything from this”, or “this could have been summed up in the headline”.  Luke Balvert | Account ManagerLuke focuses on helping clients with a communications style based on solid back-to-basics methods. “Sometimes paring things right …