When it’s not cool to be ‘cool’

Julia Proverbs | Account Manager Social Media, Trends

According to my kids, I am cool. But it’s not ‘cool’ as us Gen Xers might know it. It seems there’s an acronym for everything these days and when someone under the age of 20 calls you ‘cool’, it’s not a compliment. Apparently, as I have been recently informed, ‘COOL’ stands for Constipated Overrated Old Lady. Or, if you want …

Instagram Stories – A must-have marketing tool for your business

Tyler Crawford | Junior Account Manager Social Media

Since its launch in May 2017, Instagram Stories has proved popular with users of the social media platform. With features including livestreaming capability, boomerangs and a 24-hour life span, it’s also a marketing tool worth investigating for your business. Instagram Stories has already surpassed Snapchat in user numbers, with an estimated 200 million users as of April 2017 compared with …

After the final rose – finding fame and influencing people

Alison Brown | Group Account Director Social Media

Even if you’re not a fan of reality TV and orchestrated romance, it’s hard not to acknowledge the popularity of shows like The Bachelor. Season three of the New Zealand franchise featured a bevy of Kiwi girls competing to win the heart of surf sports coordinator Zac Franich from Orewa. The finale revealed the last girl standing was Viarni Bright, …

Plain English or a socially savvy PM?

Luke Balvert | Account Manager Social Media

It is safe to say Prime Minister Bill English is more comfortable crunching numbers and plotting how to increase the country’s surplus than trying his hand at keeping up with the Millennials and social media. Following his appointment as PM from John Key, and with the general election looming, it is evident someone has had a whisper in the new …