The art of a good menu

Scott Macleod | Account Manager Design, Lifestyle, Marketing

You take your seat at the table, open the menu, and scan the contents for yummy goodness. Approximately 109 seconds later, according to a Gallup poll of menu-reading times, you perform a series of violent gesticulations in the direction of the haughtily inattentive waiter. You place your order for medium-rare Kobe beef and lean back in your chair, content with …

Emojis adding value in a digital world 

Alison Brown | Group Account Director Technology

A New Zealand news outlet claimed recently that writing a story with pen, paper and actual words was becoming a dying art because emojis were taking over the world. Surely, this was hyperbole. The evidence that supposedly supported this claim was a YouTube survey suggesting that emoji usage was taking its toll on the way we write. More than 90 …